Eldorado is the leading consumer electronics and household appliance retailer in Russia.
Eldorado's strategy focuses on the mass market of the middle class consumer, which represents the majority of the Russian population. The company has expanded its target market to include premium formats and Internet retailing. It operates primarily through Eldorado branded stores.
Eldorado was founded in 1994. In 2009, PPF Group has entered the company by acquiring a controlling stake 50% + one share. As of July 2011 PPF Group has been controlling 100% of the Russian retailer, following the buy-out of remaining stake from Igor Yakovlev, the founder of Eldorado.
|PPF Group's interest||100%||50% + 1 share||50% + 1 share|
|Total revenues (EUR million*)||2,023||2,055||1,744|
Note: Eldorado's results are stated from 2009 when PPF acquired the company.
* Figures in EUR are restated at the rate in effect as of the date of the financial statements.
|Management:||Igor Dolezel, CEO|
|Oleg Sukovatov, Vice-President, Legal Protection, Business Security and Expansion|
|Artur Kutritz, Vice-President, Sales|
|Anna Pozdnovskaya, Vice-President, Finance|
|Sonya Purdeshova, Vice-President, Operations, Marketing & Service|
|Igor Chebunin, Vice-President, Logistics|
|Roman Ermolenko, Vice-President, Human Resources|