Eldorado

Eldorado is the leading consumer electronics and household appliance retailer in Russia.

Eldorado's strategy focuses on the mass market of the middle class consumer, which represents the majority of the Russian population. The company has expanded its target market to include premium formats and Internet retailing. It operates primarily through Eldorado branded stores.

• 2010 saw the process of restructuring the company's sales team and headquarters.
• Eldorado's liquidity and profitability have stabilised after the investment from PPF.
• Eldorado has a presence in more than 450 towns and cities all over Russia, totalling approximately 700 stores (including franchisees).
• In July 2011, Eldorado completed implementing of information security system, as well as conducted a compliance certification audit according to ISO 27001 standards.

Eldorado was founded in 1994. In 2009, PPF Group has entered the company by acquiring a controlling stake 50% + one share. As of July 2011 PPF Group has been controlling 100% of the Russian retailer, following the buy-out of remaining stake from Igor Yakovlev, the founder of Eldorado.

Note: Eldorado's results are stated from 2009 when PPF acquired the company.
* Figures in EUR are restated at the rate in effect as of the date of the financial statements.

External links

• Eldorado