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Analysing catchment areas

Dataclair

10/6/2021 | 1 minute to read

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The analysis of catchment areas using anonymised mobile network signalling data is an excellent starting point for boosting footfall at events, shops and tourist locations.

Footfall in shops

We help small shops and also shopping centres to understand the make-up of their customer base. By analysing signalling data from the O2 network, we identify where customers are coming from and in what numbers, which competing locations are appealing to the same customer segment and what the footfall is over time. Catchment analysis is also helpful for planning branch networks and target marketing campaigns.

Footfall at events

Measuring footfall through telco data gives our clients an objective tool for evaluating the success of one-off and repeated events. They get an insight into the behaviour of visitors during the event, find out where visitors are coming from, what they are most interested in and the regions that have the greatest unexploited potential.

Tourism

A tourism analysis provides a detailed view of footfall at a given location over the long term. It gives a summary of arrival and departure times during the day, on tourist traffic on weekdays and weekends and of course visitor catchment areas, including their socio-demographic breakdown.

O2 Geodata Service

GeoData

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