CME recognizes that although it aims to be the best CEE producer of content, it can’t come at the price of worsening environmental impact. CME is proud to announce that on October 14, 2021, it is the first CEE broadcaster to join albert, the screen industry authority on environmental sustainability for film and TV. Since its inception in 2011, it has supported the industry in eliminating its environmental impact as well as developing on-screen content that is compatible with a sustainable climate.
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CME Media Group Joins BAFTA albert Consortium as First CEE Member
“As a leading producer of TV and VOD content in the CEE, we recognize our ability to promote and inspire our audiences to think about their own sustainable behaviour, but we realize the need to first address our own on-screen and off-screen sustainable behaviours. We are fully committed to the principles of albert and intend to implement changes across CME so that we can better measure and reduce our carbon impact. Our best-in-class content must also yield a best-in-class environmental footprint,” says Didier Stoessel, CEO CME Czech Republic, Romania, Slovakia, Slovenia.
CME joins an illustrious group of global industry leaders who are all dedicated to improving their carbon footprint. By reducing energy and waste, securing a sustainable supply chain, making operational improvements while on set and changing the culture of each and every employee, partner, supplier and distributor, CME believes it will help to promote sustainable behaviours across its 5 CME countries.
TV Nova, one of five stations that belong to the CME portfolio, has already started to introduce principles from albert into its daily operations. It has contributed to the publication of the first Green Filming manual in the Czech Republic and are working to normalise sustainable behaviours both on sets and in the actions and dialogues of characters. This includes episodes of Masterchef showing zero waste principle in food processing, avoiding using plastic bottles on screen as much as possible and even introducing a storyline in one of its flagship TV shows where children attend ecological schools and learn to be mindful about the impact of their actions on the environment.
For more information, go to www.wearealbert.org