Central European Media Enterprises (CME)

Operating in Croatia, the Czech Republic, Bulgaria, Romania, Moldova, Slovakia, and Slovenia, CME made significant strides in 2024 by adhering to its “anytime, anywhere” strategy. Its growth has been fuelled by high-quality local content, increased streaming consumption, and strong performance in TV advertising. Since its acquisition by PPF in 2020, CME has become one of the CEE’s  largest and most invested-in broadcasters, poised for further expansion. Central to its strategy is its ability to connect with local audiences through resonant stories, supported by a robust long-term content plan and digital agility. In 2024, over 100 projects – both linear and Voyo-exclusive – were in development across CME’s operations. 

As SVOD services rapidly advance across Europe in response to rising consumer expectations, CME has continued to scale up the Voyo platform, premiering 48 originals by the end of 2024. This content garnered critical acclaim from viewers and industry professionals across the region, including ten Czech Lion Film Award nominations for Markovič Method: Hojer.  At the close of the year, Voyo had 950,000 paying subscribers in the Czech Republic and Slovakia, with the total across all markets approaching 1.4 million. In most regions, Voyo is among the top three SVOD providers and the number-one local provider. In November 2024, CME, in partnership with the telecommunications operator Yettel, launched Voyo in Serbia, marking its first foray into a market where it does not have a dedicated TV station. 

Launching in March 2025, Oneplay – the new over-the-top video streaming and live television platform from CME’s Czech broadcaster Nova and PPF’s telecom operator O2 Czech Republic – exemplifies CME’s deep digital transformation. Replacing both Voyo and O2 TV, it brings together the best of television and online content in a single package, offering a wide range of Czech and international channels, from live sports and blockbuster films to niche cinema, children’s programming, documentaries, and more.

After only one year, Oneplay reported almost 3 billion video views and 1.6 billion watched hours. One fifth of respondents named Oneplay as the first streaming service that comes to mind (top-of-mind metric), while nearly half recalled the brand without any prompt (spontaneous awareness).