FAST

FAST Group has a wealth of knowledge and experience in the sale, research, development, and testing of the products it supplies to all sales channels and retail chains in the Czech Republic, including its own PLANEO Elektro network. PPF Group bought into FAST Group in 2021 with a 50 per cent stake. Other shares are held by EC Investments and Rockaway Capital.

FAST Group has long focused on expanding its product portfolio in established segments and consolidating the foothold of its own key brands. It places particular emphasis on SENCOR, Fieldmann, Yenkee, and Catler. FAST holds the licence for Philco-branded products in Central Europe and several other markets. FAST currently owns 15 consumer electronics and tool brands. With its most profitable brand, SENCOR; which is well established among customers and retailers; FAST is focusing on innovating, developing, and improving its product portfolio, supporting end customers, and strengthening the brand’s marketing position. In addition to its own brands, the group distributes the products of more than 100 other brands, including Sage and SodaStream

In 2021, FAST successfully kept to turnover and profit growth, mainly on account of its resilient and forward-looking business model. FAST is building an extensive retail network with the vision of further long-term sustainable expansion. It is looking for promising sites where its business can flourish in the Czech Republic and abroad. It continuously monitors and analyses the profitability parameters of individual shops and is constantly improving the sales network.

The preparation of in-house B2C online sales platforms is one of the key development areas used by FAST to respond to what is happening in the market, as well as to the recent pandemic-induced retail restrictions, which have significantly accelerated the advancement of e-commerce. As such, FAST is investing heavily in the digitalisation and automation of operations for better customer support and an improved customer experience, and as a way of boosting the company’s technological competitiveness.

In its international business operations, FAST is preparing to open distribution centres in other EU countries, especially in the Balkans and the Baltics. These new centres will introduce opportunities for further commercial activities, along with support for existing and new business partners, as well as services and products in both the B2B and B2C segments.