Heureka Group operates a network of online shopping-advice and price-comparison platforms across nine markets in Central and Eastern Europe. It helps people to make simple, safe, and informed shopping decisions by enabling them to compare prices, verify the trustworthiness of merchants, and rely on authentic customer reviews.
Heureka Group’s websites and apps are visited by 30 million users monthly, giving them access to 55,000 e-shops and 30 million products. Last year, thanks to Heureka, Czech shoppers saved over EUR 82 million, while in Slovakia shoppers saved over EUR 41 million.
Besides Czech and Slovak e-commerce services, Heureka Group includes Árukereső in Hungary, Compari in Romania, Pazaruvaj in Bulgaria, Ceneje in Slovenia, Jetfinije in Croatia, and Idealno in Serbia and Bosnia and Herzegovina. Heureka Group also operates Balíkobot, a complementary service that supports e-shops’ logistics integration and order processing across carriers. PPF a.s. holds a 50% stake in Heureka Group; the remaining 50% is owned by EC Investments.
During 2025, Heureka Group focused on strengthening its core services and increasing direct user engagement across its markets. Heureka launched a new long-term brand communication platform built around the “shopping goddess”, designed to address moments of hesitation related to price, product choice and the trustworthiness of e-shops. This campaign was deployed across television, digital, and out-of-home channels in core markets, and supported a shift towards more direct traffic and co-branded campaigns with selected merchants and brands.
At product level, Heureka further enhanced pricing transparency by refining and rebranding its real-discount verification tool as PriceDrop. While this feature operates year-round, it plays a particularly important role during peak shopping periods such as Black Friday and the Christmas season, when it helps users to distinguish genuine price reductions from short-term or misleading discounts. Heureka also introduced new AI-based features, including automated summaries of user reviews, AI-generated category descriptions, and an AI-powered search assistant in its mobile app, all aimed at simplifying product discovery and decision-making.
