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Heureka Group

Heureka Group is building the largest marketplace in the CEE region. By constantly developing and improving its own services, algorithms, and analytics, Heureka Group helps to simplify and speed up online shopping for its tens of millions of European users.

Heureka singles out high-quality and reliable e-shops, awarding “Verified by Customers” certificates to online retailers on the basis of millions of shoppers’ experiences. It also holds an annual competition in which it names the Shop of the Year. Customers can use the Heureka Cart service to make purchases directly on the Heureka site, and a major innovation has been a platform providing analysis and statistics from all nine countries, which allows e-shops and brands to work with relevant information about customer behavior.



Heureka Group websites are visited by over 20 million users each month, who can then choose from more than 55,000 e-shops. This makes it Europe’s largest price comparison and shopping advice website. Aside from the Czech and Slovak service, Heureka Group also includes Árukereső.hu (Hungary), (Romania), (Bulgaria), (Slovenia), (Croatia), (Serbia), and (Bosnia).

 One of the ways Heureka Group has bolstered its long-term goal of consolidating its position as an e-commerce leader in the region is through acquisitions such as, which gave Heureka simple software that actively works with customer communities and allows for quick review-based feedback. Dataweps, another acquisition in March 2021, allows e-shops to manage their profiles on Heureka with high-quality tools. 

At the end of December 2020, Heureka Group increased its 5-year bond issue by CZK 650 million, taking it to a total volume of CZK 3.2 billion. J&T Banka and PPF banka arranged the bond placement. The securities yield 5.25% p.a., with semi-annual payments and a five-year maturity.

Heureka Group is owned by a trio of investors: 40% is held by PPF Group, 40% by EC Investments a.s owned by Daniel Křetínský, Patrik Tkáč, and Roman Korbačka, and 20% is held by Rockaway Group owned by Jakub Havrlant.

Key Financials

in millions 2020
Turn Over (EUR) 53,8
Total Assets 8,878
Equity (CZK) 2,366
Total Employees 220


Heureka Shopping s.r.o

Palác Syner Rumunská 655/9
460 01 Liberec 4
Czech Republic