Yettel Bulgaria serves approximately 3.5 million customers, i.e. a third of the Bulgarian telecommunications market, where it successfully competes with other two major telecommunications operators.
In June 2021, Bulgarian Yettel launched its 5G network. This provided the company with technology that enables it to lunch, among other services, a scalable fixed wireless access, an efficient alternative to fixed connections.
With 3.6 million customers, Yettel Hungary is the country’s second largest operator measured in terms of market share and revenues, which grew by 5.1% year on year. Yettel Hungary is a pioneer in mobile broadband technology. In the national spectrum auction, the company succeeded in bidding for a 15-year licence for the 900 MHz and 1,800 MHz bands. In September 2021, Yettel’s offer of “unlimited-data internet” was taken up by more than a million Hungarian households.
In the medium-sized and large business segment, which is the operator’s traditional domain, Yettel started providing managed firewall services for cybersecurity and launched fibre-optic fixed internet under the name IrodaNet.
In 2021, Yettel Serbia entered the fixed-service sector and content distribution. Yettel made successful inroads into the Serbian household sector by offering broadband internet access combined with IP TV and fixed telephony. Yettel also maintains a stable base of 3 million loyal customers in Serbia through its popular mobile app and regular Blue Friday campaign, which targets increased brand loyalty.