"Although the history of our company dates back to more than 160 years ago and our trains, trams, trolleybuses, but also other products are being operated in more than 50 countries around the world, the Škoda Transportation brand awareness among the Czech public is relatively low. The aim of the campaign is to increase awareness of the brand, product portfolio and connection of the Pilsen Škoda brand with the PPF parent group, which has been investing in its development for a long time. We also want to share our pride in the growing business success of our transportation solutions around the world. This is confirmed by the fact that the Czech engineering company can be very successful globally and succeed in a technologically advanced and demanding market, " says Milan Kosař, Director of Corporate Communications and Marketing at Škoda Transportation.
Ladislav Pflimpfl, brand director of the PPF Group, adds: "Accompanying claim to the PPF logo" We invest in the future of transport "is a line that connects our brand campaigns across the Group with industry-specific changes. In this campaign, the message is the long-term vision and dynamics that we put into Škoda, and shows the strategic approach that PPF also pursues in its investments.
The visual of the campaign shows a tram, which is one of the company's key products. The tram is made up of lines that are commonly used to represent public transport routes.
The campaign runs from April 1 to June 30, and in addition to the creative agency Yinachi, it also involves media agencies AdHackers and Mediatrix, and Fuse on social networks.