In 2024, Heureka Group significantly expanded its market presence by bolstering operations in Romania, one of its two primary growth markets (the other being Bulgaria). The company opened a new office there, building a local team that not only surpassed the year-over-year market-share growth reported for Emag, Romania’s leading e-commerce platform, but also achieving double-digit growth in the number of merchants.
Heureka rolled out One Platform – an initiative standardising technological solutions and graphical interfaces, streamlining operations, and enhancing the user experience across its major markets, including the Czech Republic, Slovakia, Hungary, Romania, and Bulgaria. To stay competitive in an evolving market, the company focused on developing innovative technological solutions, with a particular emphasis on enhancing its mobile app and adding new features. As a result, app-generated traffic saw a significant increase, doubling during peak seasons and reflecting a clear user preference for personalised and simplified shopping experiences. A key feature introduced for the 2024 season was Real Discounts, allowing users to view, compare and verify merchants’ discounts in real time.